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    <loc>https://www.marywatkinsdesign.com/casestudies</loc>
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    <lastmod>2026-06-21</lastmod>
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    <loc>https://www.marywatkinsdesign.com/casestudies/opus-a8wmk</loc>
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    <lastmod>2026-06-19</lastmod>
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      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>The complexity monster can emerge from a simple framework. (AI image created by Microsoft CoPilot)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/8ad862d9-7d08-4f8e-918a-2d65655f9c44/cat.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>Does it satisfy the cat? (Concept by John Boykin, YouTube video) The client is not a cat. We are not a cat. We cannot compel the cat to do what we want. If the cat won’t eat the food, nothing else really matters! And in this case, cats meant faculty members.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>A diagram of how our system interacted with the other university systems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1d7f66ea-fd37-4ca1-bc0d-054eb66eda9e/turbo+tax</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>The complex was simplified using the TurboTax model: asking the user a series of questions and only displaying the relevant information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/4bc7e73a-096b-497e-bef4-313f1e186f21/Screenshot+2026-06-18+at+2.39.06%E2%80%AFPM.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>A modal that guides the user on the right path as they’re starting an academic review case.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/aec9edf5-65b0-48fe-ba65-033c14e05962/a+report+showing+some+salary+calculations</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>This report calculated things that computers should have been doing the whole time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/ca74ecc1-402a-402f-90d3-47ec5966e9e5/cases-redacted.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>The table design copied mental models from the users existing spreadsheets (names redacted)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/e1c1c95f-a5e3-4ebf-a27d-c871d3ec3933/longestcaseflow.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>A task flow diagram showing the academic review process</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/8ab6b118-b991-426e-bf98-17ae4e6027b0/sketch.jpg</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>An early whiteboard sketch of the home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/c4321548-75d5-436b-807d-03d8057d469d/style+board.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>Our Pinterest board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/596af63e-ab3d-4135-836a-7be8103f6918/post+its.jpg</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>Card sorting exercise</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/14012d6a-8519-44a3-8d0c-684eccfe56e9/sitemap.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>The site map developed out of the card sorting exercise</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/e0f79a1e-4cc3-4662-be33-7d77c7b5fc37/Screenshot+2026-06-18+at+10.30.09%E2%80%AFAM.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>The two sidebar patterns we tested, and the one we ended up with after user testing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1474677101302-EGD4TLMOSVSTIUIPN58R/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - An eligibility calculator needed some tweaking after the first year</image:title>
      <image:caption>An eligibility calculator needed some tweaking after the first year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/dfe6fbbf-10b6-46b1-a22c-45eca281c6d4/Opus+Site+Map.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>An early mental model of the different users and the tasks they needed to accomplish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1781738508026-KXWSRD15YBRAUKH9QFBR/sketch2.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>A sketch of the Cases page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/f5306bf0-a2cb-4a3c-95d8-1951098e2e81/Screen+Shot+2016-09-24+at+5.51.15+PM.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>Trying to figure out the filters for the tables.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/791afa82-053d-4c7a-bac1-688cafa64c8c/flowchart</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>A flowchart describing the business logic of a form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/39c9b4ff-6996-4eeb-9862-296b9112648b/wireframes</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>An early wireframe of the Cases page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/ca74ecc1-402a-402f-90d3-47ec5966e9e5/cases-redacted.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>A screenshot of the actual page (names redacted)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1475441341588-L6R47EPEJYVQXTWDB1NJ/Asset+0</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>We did a wireframe / task flow of a voting user interface that would mirror the current paper system. When we calculated the hours it would cost to build the voting user interface, our stakeholders agreed that this very simple voting tally would do.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1477692307837-TKRXJQ6TOR659B3IR0FK/image-asset.png</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>The solution we arrived at.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1475533028520-HZJX1WOUPQIC13UZQHYT/image-asset.gif</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>Interactive prototypes helped the team and stakeholders intuitively understand the design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/d73d8f1f-d0c5-4dbd-ada0-4e7c5338a239/Opus+log-on+screen</image:loc>
      <image:title>Case Studies - Dealing with complexity: the Opus Project - Make it stand out</image:title>
      <image:caption>The Opus logon screen captured our goal: to make the academic review process easier for everyone.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marywatkinsdesign.com/casestudies/identity-w8cyw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/42fb88f9-d325-4250-98fa-80249d45474c/Screenshot+2026-05-31+at+1.39.31%E2%80%AFPM.png</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>Color Styles The first step in Figma was to create the team color styles. We needed to add a gray palette the brand system didn't originally have, for background colors. We also named the tertiary colors “Pacific Blue” and “Ocean Blue” making them easier to refer to.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/013feb3e-4a4e-4a49-9a84-1a7ab274b0d6/Screenshot+2026-06-19+at+10.58.09%E2%80%AFAM.png</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>Color combination accessibility chart This chart showed what colors could be used in combination and still have sufficient color contrast. There were hundreds of different web site owners with varying levels of technical proficiency. We wanted to allow people to make creative choices, as long as they were accessible! So baking accessibility into the components was key.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/b2d6e91d-a11b-4f24-90a9-101b5e4234ef/Screenshot+2026-05-31+at+1.39.23%E2%80%AFPM.png</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>Typography: Roboto was an airy, readable, and professional typeface that worked for headlines and copy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/4ee8d932-897c-4fca-a0b4-5410ba92f232/Screenshot+2026-06-19+at+1.55.09%E2%80%AFPM.png</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>Icons We used Google Material Icons because its minimalistic design worked well with Roboto, it was flexible, and provided a lot of options. Some icons that represented UCSC’s spirit were included, the globe, heart, waves, and person.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/58af3bec-ffb3-40de-9f25-1957c87b3fd3/header</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>Header We needed to draw a clear line between what was consistent and what could flex. The universal header provided consistency, but the departments were able to have control over the main navigation and header.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/8640901d-b78f-4a26-aa68-9120ae51da60/footer</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>A tiny banana slug (the university mascot) added a touch of whimsey to the footer. The universal footer also provided balance and continuity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/14114e6f-1d5b-490a-8867-95d993446d2b/quote</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>Quotes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1381d5b0-2971-44e2-9770-8bbd66713f53/home+page</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>A home page for a department</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/d899f004-93bf-4682-bf8d-6d64894cc82e/table</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>An enterprise application page with a table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/4115e83e-16f6-4787-aadc-841f16816c1b/Screenshot+2026-05-31+at+1.07.54%E2%80%AFPM.png</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>An article page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/d2f54aae-7030-439b-9ace-9877b4908302/arts</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>Art Division web site</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/3a5cd25b-7430-4c5e-a969-844cdd246b76/contact+page</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>Contact information page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/2d699552-01bd-4d72-a133-3fcaae276dfe/home+page</image:loc>
      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>Departmental web site</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Building an identity system for a university-wide WordPress rollout - Make it stand out</image:title>
      <image:caption>The responsive design at different screen widths.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marywatkinsdesign.com/casestudies/blog-post-title-three-y3peb-4lwnz-b3f48</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/30874e9f-ec96-4234-84f5-337ecf8d5ff8/sloth+computer</image:loc>
      <image:title>Case Studies - Using AI to interpret user research - Make it stand out</image:title>
      <image:caption>Using AI can greatly speed up research analysis. Image made by Microsoft Copilot.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marywatkinsdesign.com/casestudies/2026/6/14/whats-the-best-way-to-get-someone-to-fill-out-a-form</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1474758187319-SNHF0JMZI56QYC2MLIKW/image-asset.png</image:loc>
      <image:title>Case Studies - What's the best way to get someone to fill out a form? - Make it stand out</image:title>
      <image:caption>The app rewarded the user every time they put in some information. Here they learn how many tech jobs are in the area after setting their location.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1474758411713-H22A8J618ZWCS3BBV5R1/sliding+bar+for+minimum+salary</image:loc>
      <image:title>Case Studies - What's the best way to get someone to fill out a form? - Make it stand out</image:title>
      <image:caption>We provided context to make it easier to answer the questions. When asking what salary people wanted, we provided a graph of the average salary of the job and location.Instead of typing in numbers, they adjusted the slider bar.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marywatkinsdesign.com/casestudies/2026/6/14/using-illustration-as-points-of-delightnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1475528158628-3U23UXXCMBOHC0OAXNQW/image-asset.gif</image:loc>
      <image:title>Case Studies - Using Illustration as Points of Delight - Make it stand out</image:title>
      <image:caption>The “woooo!” modal. We all like a little validation sometimes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1475527921009-DNAGYYYQNXDWPPKQW3EA/unhappy+folder</image:loc>
      <image:title>Case Studies - Using Illustration as Points of Delight - Make it stand out</image:title>
      <image:caption>An unhappy path modal.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.marywatkinsdesign.com/casestudies/2026/6/14/2cvnqdew1nalu9fpqncka0yqemmyjp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1477685557748-BSK5Z4CY4J3VWKA4JL3C/comic2piece.jpg</image:loc>
      <image:title>Case Studies - Using storytelling and comics to persuade - Make it stand out</image:title>
      <image:caption>Comics open up unexpected doors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e1dac5b8a79b2526a1f208/1474672085063-2GYEEL21S6LKW4KX3TOR/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Using storytelling and comics to persuade - Make it stand out</image:title>
      <image:caption>Reconstituting the Committee, an exercise in administrative horror.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Using storytelling and comics to persuade - Make it stand out</image:title>
      <image:caption>Applying for Fellowships, the old fashioned way.</image:caption>
    </image:image>
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